About Us

​Taste of The South by Chris Watson Travel is Australia's specialist for travel experiences throughout the Southern United States.

Covering 12 incredible states.... Alabama, Arkansas, Georgia, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, South Carolina, Tennessee, Virginia, and West Virginia—our team has been creating unforgettable Southern travel experiences for more than 20 years.

As proud winners of the 2026 Travel South Ambassador Award, we are passionate about sharing everything that makes this region so special. Our experienced consultants have travelled extensively throughout the South, exploring its hidden gems, iconic attractions, charming small towns, vibrant cities, and unforgettable local experiences.

But a Taste of The South is about so much more than food, wine, distilleries, and breweries.

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It's about sitting on a front porch listening to local musicians tell their stories. It's about discovering rich history and culture, meeting friendly locals, exploring scenic backroads, and experiencing the unique traditions that make the South unlike anywhere else in the world.

For us, the South isn't simply another destination or a product on a shelfit's personal.

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We have built lasting relationships throughout the region and developed a genuine love for its people, culture, music, food, history, and hospitality. That passion is at the heart of everything we do, and we love helping our clients experience the South the way locals do.

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Whether it's a fully escorted tour with an expert guide,  self-drive itinerary, a music pilgrimage, a culinary adventure, or the trip of a lifetime with every booking pre-arranged, we pour the same care into every single trip, our team is here to guide you every step of the way.

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Let us share our love of the South with you and help you discover why so many travellers return again and again.

The South isn't just a destination. It's a feeling. And we can't wait for you to experience it.